Muaythai Iyarin expands its business, rebranding its
Muaythai Iyarin App. Responding to customers’ needs
through partnerships and joint ventures, driving Muaythai
business into global markets.
Muaythai Iyarin is expanding its business by rebranding the
Muaythai Iyarin App, driving Muaythai into global markets
through the implementation of augmented reality (AR),
artificial intelligence (AI) and blockchain technologies,
strategically aiming towards being a super-app, catering to
digital lifestyles. An online marketplace platform will serve
the trading needs for Muaythai products, linking together
global business operators. An online classified feature
provides work opportunities for those in the Muaythai circle,
supporting the needs of global Muaythai businesses and
other businesses involved. This is readied through
partnerships and joint ventures, targeting at over 3 billion
Thai Baht in revenue for Muaythai businesses.
Iyarin Deva, the founder of Muaythai Iyarin Co., Ltd. stated
that the company runs and manages the Muaythai Iyarin Gym
business in Seattle, a technology hub in Washington, USA. The
business has been in operation since 2015, providing Muaythai
classes for Thais and other nationalities. In 2021, the company
launched another interactive platform, the Muaythai Iyarin App, in
response to the change in customers’ behaviors and needs during
the COVID-19 pandemic.
“Shortly after launching the Muaythai Iyarin App, it was very well-
accepted by our customers. To date, it has become an online
community for Muaythai aficionados and those interested in
Muaythai. We have users from over 137 countries world-wide.
This success has allowed us to plan for an expansion through
rebranding our Muaythai Iyarin App. From being a Muaythai
knowledge base for Thais and other nationalities, we are moving
towards becoming a full-fledged super- app. We are implementing
technologies to cover customers’ needs in all areas. Some of the
features of our new Muaythai Iyarin App includes the Muaythai
Guide, which is a knowledge base for those interested in
Muaythai. Our Muaythai Timer feature specifically answers the
needs of those training in Muaythai – it’s ad-free – the training can
go uninterrupted.
Moreover, in the second quarter of this year, we are preparing to
launch the Marketplace feature. This will be an online trading
platform which links, not only Muaythai businesses, but also all
kinds of sport equipment, allowing them to reach global markets.
Customers have the purchasing convenience at any time, 24/7.
The Pay-per-View feature is for viewing Muaythai, which helps in
promoting the sport globally. The Gym Travel feature provides air-
booking and accommodation, as well as a search feature for
Muaythai Gyms in Thailand. The Classified makes it easy for
those in the Muaythai, martial arts, and fitness industry circles to
find work in their areas. Also, in the future, we will implement
other technologies such as augmented reality- (AR), artificial
intelligence (AI), and blockchain, which will make us unique, and
strengthens the Muaythai Iyarin App.
Tony Deva, the co-founder of Muaythai Iyarin Co., Ltd. added
that, “With information acquired from glox.com, it was found that
the martial arts industry market in the US is worth about 9 billion
US dollars. Other sports businesses that involve boxing, both in
the US and Thailand, are worth about 30 million US dollars. It is
estimated that in 2025 the kick boxing circle of businesses will be
worth more than 188.4 million US dollars. The information shows
that there are opportunities in expansion, and this challenges
Muaythai operators and other involved products in finding ways to
expand into new territories. Understanding the needs of target
markets will increase the opportunity of expansion. The Muaythai
Iyarin App has been collecting information to understand
customer insights for use in our CRM strategy. We aim to provide
the best possible solutions for our customers. As a result, the
Muaythai Iyarin App will be the only all-in-one Muaythai app,
created by Thais, that covers the needs of Thai customers and
other nationals.”
Upon closing, Iyarin states, “The rebranding of Muaythai Iyarin
App also aims at enhancing the app performance and user
experience. We also want to present Thai martial arts at the
global level in order to gain more interest from users world wide.
We are looking for partnerships in various forms to develop the
Muaythai circle as well as other businesses. We expect the
Muaythai Iyarin App to be another channel that helps bring
income to other Muaythai-related businesses, whether it’s
Muaythai equipment or other activities, from a market that is worth
over 3 billion Thai baht.”